Get Ready (ePub)

Today, the Coca-Cola brand is valued in the tens of billions of dollars. Readers will be accompanied by pharmacist Pemberton groping in a dark room amidst strewn bottles of mixing brown water; with Asa Candler, we turned Coca-Cola from a drink to a famous soft drink; with Robert Woodruff, we take Coca-Cola beyond the United States' borders and begin building a global brand, and so on. We not only discover the secret recipe that creates a fresh new step by step in this quest. Not only did he uncover a top-secret formula for marketing and promoting goods to build a brand with lasting vitality that has become a symbol of American consumer culture, but he also found a top-secret recipe for marketing and promoting products to create a brand with enduring vitality. "Coca-Cola is still the same, a basic drink composed of sugar and water," says author Frederick Allen in the book, but it's also "a dominating brand in the market., has the potential to conjure memories, stir up the spirit, and impact people's emotions." Coca-Cola is no longer merely a brand name; it has evolved into "something internal, spiritual," and has become a symbol of "American civilisation." The top-secret formula will transport you back in time to uncover the source of that dominance.