Getting Started in Small Business For Dummies - Australia and New Zealand, 2nd Australian and New Zeal (PDF)

Ensure success when starting your small business with thismust-have introductory guide

Have you always wanted to know what it takes to run a successfulsmall business? This easy-to-follow guide includes everything youneed to know to get started. Turn your business idea into realitywith handy information on all the basics, from learning how tocreate a strong business plan to developing a solid onlinepresence.
* Create your first business plan -- discover howto develop smart business strategies and build a roadmap forsuccess
* Learn the legal jargon -- protect your ideas andregister your business properly
* Market your business strategically -- establishwho your key customers are, research your rivals, and create akiller marketing plan
* Take the stress out of bookkeeping -- ensure allof your admin is covered, from choosing accounting software tohandling petty cash
* Master online marketing -- explore different waysto reach customers with keyword optimisation and other onlinetools

Open the book and find:
* Advice about being your own boss
* Secrets for matching sales goals to savvy marketingstrategies
* Guidelines for keeping your finances in shape
* A step-by-step guide to profit margins
* Tips on using social media to promote your business

Learn to:
* Decide what type of small business is right for you
* Put together a winning business plan
* Understand your financial and legal obligations
* Maximise your online presence