Global Marketing (PDF)
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today's students with the knowledge and confidence they need to become leading marketing managers.
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Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today's students with the knowledge and confidence they need to become leading marketing managers.
Eugene Jaffe is Emeritus Professor at the Graduate School of Business Administration, Bar-Ilan University, Israel. He has spent sabbaticals as a Visiting Professor in the United States, Denmark, and Mexico. Many of his professional articles have been published in first-tier journals such as Journal of Marketing Research, Journal of World Business, International Business Review, International Marketing Review, Journal of Business Ethics, and Long Range Planning. He is listed as one of the authors of the "Most Influential Articles Published in Management International Review during 1993-2007". He is a past president of the European International Business Academy.
Christiane Prange is a Professor of Global Strategy at Tongji University, China. She has been a Visiting Professor at top international business schools and has consulted multinational companies on internationalization strategies, global innovation management, and corporate agility. She has published five books and several journal articles.
Donata Vianelli is a full professor at the University of Trieste, Italy, where she teaches International Marketing and Business Management. Since 2013 she has been Visiting Professor at the University of Northern Colorado, USA. She has authored six books and has published in a range of international journals. She researches global distribution, entry strategies, and cross-cultural consumer behavior with a focus on Europe, United States, and Asia.
- Autoren: Ilan Alon , Eugene Jaffe , Christiane Prange , Donata Vianelli
- 2020, 3. Auflage, 666 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 0429511922
- ISBN-13: 9780429511929
- Erscheinungsdatum: 19.08.2020
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 109 MB
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