Global Sourcebook of Address Data Management (ePub)

Name: Global Sourcebook of Address Data Management
Brand: Taylor & Francis
SKU: 149381006
Price: 53.99 EUR
Availability: OnlineOnly

A Guide to Address Formats and Data in 194 Countries (Sprache: Englisch)

Autor: Graham Rhind

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Global Sourcebook of Address Data Management provides, for each country, such information as address and postcode formats, postbox names, salutations, personal name patterns, information about languages, diacritical marks, job titles, casing rules, street types and much more. It will make the management and development of any marketing database more efficient, less expensive and will result in fewer errors and, most importantly, will present the best first impression of the company to its potential customers.

Autoren-Porträt von Graham Rhind

Graham Rhind is an acknowledged expert in the field of data management. He runs his own data consultancy company, GRC Database Information, in The Netherlands, where he researches postal code and addressing systems, collates international data, runs a busy postal link website and writes data management software. Graham also regularly speaks on the subject and is the author of Building and Maintaining a European Direct Marketing Database published by Gower.