Grounded Theory (ePub)
A Practical Guide for Management, Business and Market Researchers
(Sprache: Englisch)
Written with a clarity of style and a practical slant throughout, Grounded Theoryrepresents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for...
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Written with a clarity of style and a practical slant throughout, Grounded Theoryrepresents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualizegrounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context.
Grounded Theory is different from other texts on four levels:
It offers an overview of qualitative methods in general and locates grounded theory in this context;
It compares and contrasts the various grounded theory approaches in an accessible manner;
It offers an in-depth case study for students and researchers to follow/use;
And it provides a critique of the methodology itself.
Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.
Grounded Theory is different from other texts on four levels:
It offers an overview of qualitative methods in general and locates grounded theory in this context;
It compares and contrasts the various grounded theory approaches in an accessible manner;
It offers an in-depth case study for students and researchers to follow/use;
And it provides a critique of the methodology itself.
Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.
Autoren-Porträt von Christina Goulding
Research Interests: - ‘New’ consumer behaviour-Developing an understanding of the consumption/identity link
-Identity and consumption with a particular emphasis on body image, strategies for resisting the market place and non-conformist consumption
-The application and development of qualitative research methodologies and in particular grounded theory
Bibliographische Angaben
- Autor: Christina Goulding
- 2002, 186 Seiten, Englisch
- Verlag: Sage Publications
- ISBN-10: 1446228975
- ISBN-13: 9781446228975
- Erscheinungsdatum: 17.05.2002
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eBook Informationen
- Dateiformat: ePub
- Größe: 1.23 MB
- Mit Kopierschutz
Sprache:
Englisch
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