Growth Strategies for TicketMonster (PDF)
(Sprache: Englisch)
Document from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: HD, Monash University Malaysia, Sunway Campus, language: English, abstract: This TicketMonster case study answers...
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Document from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: HD, Monash University Malaysia, Sunway Campus, language: English, abstract: This TicketMonster case study answers three assessment questions:
1. In response to the takeover proposal from LivingSocial, is it better for TMON to continue its expansion throughout Korea, enter another Asian market, or join LivingSocial whose resources, scale and reach could take TMON’s business to the next level across the region? Justify your choice (30%)
2. Where will future consumer growth come from for TMON? Explain with justifications your choice. (30%)
3.Outline a plan for deepening TMON's presence in markets where it already has a strong foothold. Justify your choices. (40%)
1. In response to the takeover proposal from LivingSocial, is it better for TMON to continue its expansion throughout Korea, enter another Asian market, or join LivingSocial whose resources, scale and reach could take TMON’s business to the next level across the region? Justify your choice (30%)
2. Where will future consumer growth come from for TMON? Explain with justifications your choice. (30%)
3.Outline a plan for deepening TMON's presence in markets where it already has a strong foothold. Justify your choices. (40%)
Bibliographische Angaben
- Autoren: Andre Zschau , Felix Monash
- 2015, 10 Seiten, Englisch
- Verlag: GRIN Publishing
- ISBN-10: 3668082898
- ISBN-13: 9783668082892
- Erscheinungsdatum: 06.11.2015
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Größe: 0.50 MB
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Sprache:
Englisch
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