Happy About: The Personal Experience Effect (ePub)

Jim Joseph is the kind of guy that actually watches the television commercials rather than skipping through them. He scans the magazine ads before ever reading the columns, hard copy and online. Don't be surprised to find him in his office, legs propped up, flipping through Twitter on his iPad.

As the President of Cohn & Wolfe North America, Jim brings over twenty-five years of consumer marketing leadership, bold management prowess, and a fine head of hair to the agency. He's proud to say that this is the second agency he has run to win multiple "Agency of the Year" industry awards. And if running this gig wasn't big enough, he's also a three-time author, blogger, professor at New York University, and regular contributor to Entrepreneur. To top it off, he's on the Board of Directors for the number one branding school in the country, The Brand Center at VCU, and well as The Council of PR Firms.

When you want to get something done, give it to someone who's busy!

Jim's brand pedigree is a portfolio in the who's who of marketing including Tylenol, Johnson & Johnson, IKEA, Cadillac, Ambien, Nokia, Walmart, and Kellogg's. His entrepreneurial streak motivated him to start his own agency, after years of client side marketing at Johnson & Johnson and Arm & Hammer. He later sold that agency to The Publicis Groupe where he managed agencies covering brand strategy, consumer promotion, shopper marketing, digital, CRM, and advertising.

With the strength of a power-lifting honey badger and the intelligence of, well, an NYU professor, Jim's boldest move was transforming what was a struggling pharmaceutical advertising agency into an integrated marketing powerhouse, Saatchi & Saatchi Wellness. By moving from "sickness" to "wellness", and from silo'd to holistic, Jim engineered a makeover that included new capabilities in CRM, promotion, and digital, as well as a new mix of clients beyond pharma into diverse areas of wellness.

Fulfilling a

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