Health Program Management / Jossey-Bass Public Health/Health Services Text (PDF)

Learn how to effectively plan, implement, and evaluate health
programs

Health Program Management: From Development Through
Evaluation, Second Edition is a practical and useful
introduction to the management of health programs. While providing
an overview of the current best practices in management, the
textbook goes beyond simple management techniques, teaching
students how to develop, lead, and evaluate their programs to
ensure quality outcomes. The focus is on the three core management
concepts of strategy, design, and leadership, but time is also
devoted to describing facilitative management activities integral
to successful programs. Students will learn techniques for
communication, decision-making, quality assurance, marketing, and
program evaluation within the structure of the book's program
management model. Logically organized with a separate chapter for
each activity, this resource provides a thorough, systematic
overview of the effective development, implementation, and
evaluation of health programs.

Health Program Management: From Development Through
Evaluation, Second Edition provides a comprehensive approach to
management throughout all stages of a health program.

* Learn to develop a strategy that steers the program toward
specific goals

* Discover how to design, market, and lead an effective health
program

* Become familiar with the manager's role in a quality health
program

* Evaluate potential and existing programs for performance and
capability

Students and aspiring managers and leaders preparing themselves
for the challenges of managing health programs will find the
information and techniques to develop the skills they need in
Health Program Management: From Development Through Evaluation,
Second Edition.