High Impact Marketing That Gets Results (ePub)
(Sprache: Englisch)
Great marketing isn't just about marketing output. It's about creating measurable business outcomes. High Impact Marketing That Gets Results is dedicated to helping marketing students and practitioners understand how to achieve an increase in profits...
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Great marketing isn't just about marketing output. It's about creating measurable business outcomes. High Impact Marketing That Gets Results is dedicated to helping marketing students and practitioners understand how to achieve an increase in profits through more cost-effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved. The full range of the marketing mix is covered, within the broader context of overall marketing strategy, including: Market and customer segmentation; writing a marketing plan; understanding the marketing mix; brochures, press ads and print copy; signs, posters and ambient media; online marketing, mobile marketing; direct marketing; public relations; using promotions; top ten common marketing mistakes to avoid and top ten ways to save money in marketing.
Autoren-Porträt von Ardi Kolah
Ardi Kolah is Executive Fellow and Director of the GDPR Transition Programme at Henley Business School and the founder of GO DPO®, which is the strategic partner for many multi-national clients in the area of GDPR compliance. He is recognised as one of the leading data protection practitioners in Europe and has provided advice to the Scottish Government, the Shadow Minister for Digital Economy and senior civil servants as well as delivering training at Nationwide, HSBC, Accenture, Santander, Hitachi Consulting, Sainsbury's, John Lewis Partnership, Marks & Spencer, Lloyds Bank and Capita Asset Services. He is Editor in Chief, Journal of Data Protection & Privacy, and is a keynote speaker on GDPR and for many organisations including the British Bankers' Association, the International Association of Privacy Professionals, HR Directors Forum, General Counsel's Briefing (Switzerland), IT Directors Forum, HR Director's Forum, Marketing Directors Forum, BFI Annual Conference 2017, FT Europe Cyber Security Summit 2016, 2017, Thomson Reuters Annual Data Protection Conference 2017. He is Chairman of the Law & Marketing Committee for the Worshipful Company of Marketors, and was listed in the BAME100 in October 2017.
Bibliographische Angaben
- Autor: Ardi Kolah
- 2013, Englisch
- ISBN-10: 0749464534
- ISBN-13: 9780749464530
- Erscheinungsdatum: 03.01.2013
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- Dateiformat: ePub
- Größe: 3.35 MB
- Mit Kopierschutz
Sprache:
Englisch
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