Analysis of Puma's current Marketing Communications Programme (ePub)
(Sprache: Englisch)
Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction, University of Strathclyde, language: English, abstract: Today's sportswear has undergone a significant transformation from its...
sofort als Download lieferbar
eBook (ePub)
15.99 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Analysis of Puma's current Marketing Communications Programme (ePub)“
Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction, University of Strathclyde, language: English, abstract: Today's sportswear has undergone a significant transformation from its functional past to an all-embracing concept belonging to modern culture, fashion and competitive sports. The term itself encompasses high functioning performance clothing, footwear and casual leisurewear. Predominantly, the term is understood to include high profile sporting brands such as Adidas, Nike, Reebok and Puma, but many smaller niche brands also fall in this category, such as New Balance Running or Calloway Golf. This essay offers an initial analysis of the wider sportswear industry, its make-up and current trends. Following this a deeper analysis of the integrated marketing communications of Puma is conducted.
Bibliographische Angaben
- Autor: Daniel Hischer
- 2008, 1. Auflage, 17 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3638065464
- ISBN-13: 9783638065467
- Erscheinungsdatum: 18.06.2008
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.22 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "Analysis of Puma's current Marketing Communications Programme"
0 Gebrauchte Artikel zu „Analysis of Puma's current Marketing Communications Programme“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Analysis of Puma's current Marketing Communications Programme".
Kommentar verfassen