How to Apply Marketing Theories for "The Marketing Audit" (ePub)

Are you a Marketing Student or a Marketer ...? Need Study/Assignment Support...? if Yes,

Discover "How to Prepare a Marketing Audit for a Company/Business" using Marketing theories and data
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A straightforward, clear and Concise Marketing Audit example report helps you to learn how to use Marketing theories and data to prepare the Marketing Audit for a Company.
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This book is Best for MSc, Degree, Diploma level Marketing Students and Marketing Professionals. Students who use this book can benefit from insightful knowledge when answering and preparing assignments for their studies.

******Contents******
What is Marketing, What is a Marketing Audit, SWOT analysis, Critical success factors, Key issues, Product Life Cycle, Stakeholder expectation analysis, Stakeholder mapping, Mendelow's power interest matrix, Macynsey's 7S model, Porter's value chain analysis, Ansoff's growth matrix, BCG portfolio matrix, Marketing mix, Core competencies analysis, Organizational structure, Porter's generic strategy, Chevron revenue generation, Competitor analysis, Competitor, capability analysis, Porters five forces analysis, Spider map, Davidson's sources of competencies analysis, Strategic group map, Lubricant industry market share, Vehicles registration, Industrial customer segment, Lubricant Sales revenue, PESTEL analysis