How to Make Money with Social Media (ePub)
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Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use - all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges. Their How to Make Money with Social Media, Second Edition reads just like the conversation you'd want to have with them over coffee: it's friendly, upbeat, based on hard-won experience about what does (and doesn't) work, and focused on exactly what you need to know.
Step by step, Turner and Shah show you how to:
- Define the right goals, strategies, and tactics - and then successfully execute on your plan
- Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them
- Make the most of your resources, no matter how limited they are
- Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms
- Measure brand sentiment, engagement, ROI, and more - and learn the right lessons from your metrics
- Avoid crucial pitfalls that other companies are currently encountering
Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question: "What should I do next?"
Whether you're a marketer, entrepreneur, sales leader, or student, if you want to profit from social or mobile marketing, start right here.
Reshma Shah, Ph.D., is an Assistant Professor in the Practice of Marketing at Goizueta Business School of Emory University. She is also a founder and partner at Inflexion Point Marketing Group. Dr. Shah's marketing insights and strategies have helped companies such as Ciba Vision, GE, IBM, Turner, The Coca-Cola Company, and UPS, among many others, improve their marketing return on investment. Her articles have appeared in several academic journals in the areas of marketing alliances and brand extensions. Dr. Shah was also the recipient of the Distinguished Educator Award at Emory University. Mr. Turner and Dr. Shah are also cofounders of ASchoolBellRings.org, a nonprofit that builds schools and educational programs for impoverished children around the globe.
- Autoren: Jamie Turner , Reshma Shah
- 2014, 2. Auflage, Englisch
- Verlag: Pearson ITP
- ISBN-10: 0133888436
- ISBN-13: 9780133888430
- Erscheinungsdatum: 21.07.2014
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- Dateiformat: ePub
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