How to Write Great Copy (PDF)
Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide,...
18 DeutschlandCard Punkte sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy.
Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same.
He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules: 1.Know your target market; 2.Do research; 3.Answer the brief; 4.Be relevant; 5.Be objective; 6.Keep it simple; 7.Know your medium; 8.Be ambitious.
- Autor: Dominic Gettins
- 2006, 2. Auflage, 208 Seiten, Englisch
- Verlag: Kogan Page
- ISBN-10: 0749448628
- ISBN-13: 9780749448622
- Erscheinungsdatum: 03.04.2006
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 13 MB
- Mit Kopierschutz
- Vorlesefunktion
eBooks und Audiobooks (Hörbuch-Downloads) mit der Familie teilen und gemeinsam genießen. Mehr Infos hier.
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "How to Write Great Copy".
Kommentar verfassen