Identity Designed (ePub)

Name: Identity Designed
Brand: Rockport Publishers
SKU: 111693461
Price: 47.49 EUR
Availability: OnlineOnly

The Definitive Guide to Visual Branding (Sprache: Englisch)

Autor: David Airey

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Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding.

Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios.

You'll see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations. You'll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.

The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.

Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Autoren-Porträt von David Airey

David Airey is an entrepreneurial graphic designer from Northern Ireland. He writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. David is the author of Identity Designed, Identity Designed: The Process, Logo Design Love, and Work for Money, Design for Love.

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Bibliographische Angaben

Autor: David Airey
2019, 240 Seiten, Englisch
Verlag: Rockport Publishers
ISBN-10: 1631595954
ISBN-13: 9781631595950
Erscheinungsdatum: 01.01.2019

Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.

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Dateiformat: ePub
Größe: 15 MB
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Sprache:

Englisch

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