Identity Shift (PDF)

Explore the intersection of technology and identityDoes technology cause a shift in how we perceive ourrelationships and ourselves?To find the answer, global communications leader Alcatel-Lucentcommissioned an extensive research study. Subjects crossedgeographic, generational, socioeconomic, and cultural boundaries.Hundreds of hours of documented observation and interviews withreal people led to the fascinating conclusions in these pages.While technology will never define us, this study reveals howprofoundly it influences the way we define ourselves.Coverage includes:The 3-P Model of IdentityPresentation: The Mirror ImageProtection: Exposing the Blind SpotsPreference: The (Un)Conscious Filter of (In)Finite ChoiceThe Universal LawsThe Law of Learned Helplessness: Failure Is the OnlyOptionThe Law of Illusion: Lie to MeThe Law of Recall: Taking It from the TopRationalization: Finding Harmony in the DiscordIdentity through the Life StagesTeenage Growing PainsEmerging Adulthood: In Search of the IdealThe "Meet" MarketThe Parent PuzzleThe Midlife RebirthWho Are We Becoming?Whether your interest lies in sociology, psychology, marketingor technology, Identity Shift examines the impact of living in anage where virtually all of our personal information andinteractions with others can be available with the click of amouse.