Imagination Challenge, The (PDF)

Alexander Manu is a strategic innovation practitioner, international lecturer and author. He works with executive teams in leading global corporations, in industries as diverse as consumer packaged goods, media, advertising, mobile communications and manufacturing. Alexander lectures around the world on innovation, imagination, change agents and strategic foresight. He is a Senior Partner and Chief Imaginator at InnoSpa International Partners, teaches "Innovation, Foresight and Business Design" at the Rotman School of Management , and is a Professor at the Ontario College of Art and Design and in Toronto.

In his client and research work, Alexander is involved in transforming organizations by exploring and defining new competitive spaces, the development of new strategic business competencies and creation of imaginative innovation methods. He believes that the exploration of possibility requires imagination as a prerequisite for strategic change and innovation. For over 20 years Alexander has enabled global companies as diverse as Motorola, LEGO, Whirlpool, Nokia, Navteq and Unilever, to develop policies and strategies that address emerging issues through strategic foresight and pre-competitive business models.

Author of Everything 2.0: Redesign your Business Through Foresight and Brand Innovation, 2008, T he Imagination Challenge Strategic Foresight and Innovation for the Global Economy, 2006, ToolToys: Tools with an Element of Play, 1995, and The Big Idea of Design, 1999 , as well as of over 40 articles published in national and international periodicals, Alexander has an exceptional and sustained activity as an international lecturer, being invited to give over 300 keynote lectures in 23 countries.