Impact of the Internet: Newspaper Industry (PDF)

Seminar paper from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0 (A), University of Maryland University College at Adelphi (Robert H. Smith, School of Business), 18 entries in the bibliography, language: English, abstract: Internet commerce compounds the creative and destructive force of the Internet. There are innovations that make marginal changes to expand industries and others that create new industries while destroying old industries as well. As a result, some elements of that force have generated a significant impact upon the traditional newspaper industry. It seems fair to assess that those of the newspaper industry that strategically adapt will survive.

The Internet enables many-to-many commerce as opposed to traditional one-to-many commerce. In many-to-many commerce the roles of customer and merchant are fluid, people can be both producers and consumers of information (e.g. ′co-creation′ by submitting reviews at Amazon. com). This changes businesses particularly information businesses. However, not only does the role of the press change but the identity of the press as well - any person can become an information provider. In contrast, in the traditional newspaper industry the roles and the identities of both the merchants and consumers are clearly defined.
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