Inbound Marketing, Revised and Updated (PDF)

Attract, engage, and delight customers online

Inbound Marketing, Revised and Updated: Attract, Engage, and
Delight Customers Online is a comprehensive guide to increasing
online visibility and engagement. Written by top marketing and
startup bloggers, the book contains the latest information about
customer behavior and preferred digital experiences. From the
latest insights on lead nurturing and visual marketing to advice on
producing remarkable content by building tools, readers will gain
the information they need to transform their marketing online.

With outbound marketing methods becoming less effective, the
time to embrace inbound marketing is now. Cold calling, e-mail
blasts, and direct mail are turning consumers off to an
ever-greater extent, so consumers are increasingly doing research
online to choose companies and products that meet their needs.
Inbound Marketing recognizes these behavioral changes as
opportunities, and explains how marketers can make the most of this
shift online. This not only addresses turning strangers into
website visitors, but explains how best to convert those visitors
to leads, and to nurture those leads to the point of becoming
delighted customers.

Gain the insight that can increase marketing value with topics
like:

* Inbound marketing - strategy, reputation, and tracking
progress

* Visibility - getting found, and why content matters

* Converting customers - turning prospects into leads and
leads into customers

* Better decisions - picking people, agencies, and
campaigns

The book also contains essential tools and resources that help
build an effective marketing strategy, and tips for organizations
of all sizes looking to build a reputation. When consumer behaviors
change, marketing must change with them. The fully revised and
updated edition of Inbound Marketing is a complete guide to
attracting, engaging, and delighting customers online.