Independent Private Dental Practice vs Dental Chains (PDF)
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Anne Dr. med. Fleck, Jörn Klasen, MATTHIAS DR. MED. RIEDL, Silja Schäfer
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To explore the way to a decision, a patient may take, Kotler's 5-Stage Model of the Consumer Buying Process is adapted to the needs of this study. The 5th stage has not been included because it deals with the situation after a decision has been taken. At the same time, the link between consumer and patient is discussed.
Guided by that model, a survey with patients of a German dental practice is conducted. A concurrent triangulation method design, consisting of a questionnaire and semi-structured interviews, is chosen for data collection. The questionnaire has contained questions on decision making following Kotler's model and additional questions on different providers of dental care. Over a period of eight working days, 61 questionnaires have been submitted, and four interviews have been conducted.
The statistical evaluation has revealed results that are mainly consistent with the existing literature. Even today, personal recommendations from friends and family are the most important sources of information. Accessibility and technical equipment have been identified to be crucial features of a dental practice. However, the most critical characteristics recognised have been 'care by a consistent dentist' and 'personal contact with the administration'. Furthermore, it has been discovered that franchise models and dental chains are not considered in the choice of a practice.
- Autor: Ulrich Schmitz
- 2020, 79 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3346183629
- ISBN-13: 9783346183620
- Erscheinungsdatum: 17.06.2020
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 5.89 MB
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9.99 €
Die Ernährungs-Docs - Zuckerfrei gesünder leben
Anne Dr. med. Fleck, Jörn Klasen, MATTHIAS DR. MED. RIEDL, Silja Schäfer
Statt 19.99 € 5
14.99 € 4
24.99 €
Statt 59.90 € 6
24.99 € 10
Statt 119.00 €
89.00 €
14.99 €
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