Innovate the Future (PDF)

Name: Innovate the Future
Brand: Pearson ITP
SKU: 48003064
Price: 15.49 EUR
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A Radical New Approach to IT Innovation, Portable Documents (Sprache: Englisch)

Autor: Croslin David

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A Proven, Step-by-Step Method for Consistently Creating Revolutionary Products, Services, and Processes

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A Proven, Step-by-Step Method for Consistently Creating Revolutionary Products, Services, and Processes

When it comes to entering, creating, or dominating markets, disruptive innovation is the most powerful tool you have. Unfortunately, most companies find disruptive innovation difficult to achieve and virtually impossible to replicate. In Innovate the Future, renowned technology innovator David Croslin helps you solve this problem once and for all. Croslin introduces a proven process for consistently creating inventions, technologies, and methods that are truly transformative.

Drawing on his unsurpassed experience leading innovation in organizations ranging from start-ups to the Fortune® 20, Croslin identifies structured steps for optimizing the entire innovation lifecycle. Then, using real examples and case studies, he shows how to apply these steps to

Innovate from Scratch: Identify a new market, and invent and deliver a successful product
Innovate to Dominate: Maintain a position of market dominance
Innovate to Conquer: Replace a current leader
Innovate to Disrupt: Use new inventions to power your way into emerging markets

Innovate the Future is an indispensable resource for anyone who wants to drive more strategic value and profit from innovation: CxOs, strategists, entrepreneurs, R&D leaders, product and line of business leaders, and investors alike.

Autoren-Porträt von Croslin David

David Croslin is President of Innovate the Future, a consultancy specializing in customer, product, and market innovation. He holds twenty-five patents and served as Chief Technologist within Hewlett-Packard's $12 billion Communications, Media, and Entertainment division and as Chief Product Architect for Verizon Business and MCI. Croslin advises technology firms and investors and works with start-ups as a C-level executive and board member. His LinkedIn group "Innovate the Future" connects more than two-thousand leading innovators in seventy countries.

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Autor: Croslin David
2010, 1. Auflage, 304 Seiten, Englisch
Verlag: Pearson ITP
ISBN-10: 0137055854
ISBN-13: 9780137055852
Erscheinungsdatum: 07.04.2010

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