Innovation and New Product Planning (PDF)

Name: Innovation and New Product Planning
Brand: Taylor & Francis
SKU: 135615044
Price: 63.99 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autoren: Kenneth B. Kahn , Mayoor Mohan

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Innovation and New Product Planning, Kenneth B. Kahn, Mayoor Mohan

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This practical text introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management.

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Autoren-Porträt von Kenneth B. Kahn, Mayoor Mohan

Kenneth B. Kahn, Ph.D., is a professor and the Dean of the Monte Ahuja College of Business at Cleveland State University, USA. Holding degrees in industrial engineering and marketing, his teaching and research interests address innovation, product management, and demand forecasting of current and new products.

Mayoor Mohan, Ph.D., is an Associate Professor of Marketing in the School of Business at Virginia Commonwealth University, USA. He is an award-winning instructor who teaches innovation and brand strategy, and whose research on these topics has been published in premier academic journals and featured in outlets like Forbes.