Innovation Management / FT Publishing International (PDF)
In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by 'innovation', and what must...
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In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by 'innovation', and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?
This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices.
Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.
Charlie Shepherd is Head of Enterprise Process Improvement & 6-Sigma at Raytheon Systems Limited
- Autoren: Pervaiz Ahmed , Charlie Shepherd
- 2012, 1. Auflage, 568 Seiten, Englisch
- Verlag: Pearson ITP
- ISBN-10: 0273746057
- ISBN-13: 9780273746058
- Erscheinungsdatum: 02.11.2012
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