Service is Front Stage / INSEAD Business Press (PDF)
Positioning Services for Value Advantage
(Sprache: Englisch)
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this...
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This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
Autoren-Porträt von J. Teboul
JAMES TEBOUL is a professor at INSEAD, France in the field of Operations and Service Management. His main areas of research are supply chain management, quality management and management of services. Teboul has been the Director of the INSEAD International Executive Programme and a consultant to industrial & service organizations. He is a member of the editorial board of the International Journal of Service Industry Management and a leading business author and expert.
Bibliographische Angaben
- Autor: J. Teboul
- 2006, 2006, 172 Seiten, Englisch
- Verlag: Springer-Verlag GmbH
- ISBN-10: 0230579477
- ISBN-13: 9780230579477
- Erscheinungsdatum: 29.09.2006
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 0.85 MB
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Sprache:
Englisch
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