Inside Political Campaigns (PDF)
Theory and Practice
(Sprache: Englisch)
As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants'...
sofort als Download lieferbar
eBook (pdf)
84.49 €
42 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Inside Political Campaigns (PDF)“
As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.
Autoren-Porträt von Gary A. Copeland, Karen S. Johnson-Cartee
KAREN S. JOHNSON-CARTEE is Professor of Advertising and Public Relations and Speech Communication at The University of Alabama.GARY A. COPELAND is Professor of Telecommunication and Film and Speech Communication at The University of Alabama.
Bibliographische Angaben
- Autoren: Gary A. Copeland , Karen S. Johnson-Cartee
- Altersempfehlung: Ab 7 Jahre
- 1997, 1. Auflage, 296 Seiten, Englisch
- Verlag: Bloomsbury Publishing Inc
- ISBN-10: 0313370079
- ISBN-13: 9780313370076
- Erscheinungsdatum: 22.04.1997
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 14 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Inside Political Campaigns"
0 Gebrauchte Artikel zu „Inside Political Campaigns“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Inside Political Campaigns".
Kommentar verfassen