Inspired! (ePub)
Take Your Product Dream from Concept to Shelf
(Sprache: Englisch)
The definitive reference guide for developing, launching, and
rolling out a new product
Each year, thousands of new products are introduced to market.
Most fail. What's worse is it doesn't have to be this way. The fact
is product failure is rarely the...
rolling out a new product
Each year, thousands of new products are introduced to market.
Most fail. What's worse is it doesn't have to be this way. The fact
is product failure is rarely the...
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Produktinformationen zu „Inspired! (ePub)“
The definitive reference guide for developing, launching, and
rolling out a new product
Each year, thousands of new products are introduced to market.
Most fail. What's worse is it doesn't have to be this way. The fact
is product failure is rarely the result of either a lack of need or
desire for a product, but, rather, is due to an entrepreneur who
lacks the know-how to successfully develop, launch and rollout his
or her product. Inspired! Take Your Product Dream from Concept
to Shelf helps entrepreneurs to successfully navigate the
marketplace, avoiding the common mistakes most people make, while
finding traction faster, and building an attractive brand that
players across the value chain will want will want to buy.
* Provides readers with inspiring true stories and anecdotes, as
well as insightful interviews with top entrepreneurs and
merchandisers
* Presents invaluable research as to producers, designers,
distributors, and retailers
* Divided into three easy-to-follow sections - Development,
Launch, and Rollout
With unemployment hovering around 10%, many individuals are
turning to the world of entrepreneurship. Now more than ever
individuals, start-ups, and small businesses need expert guidance
on how to bring their products from concept to shelf.
Inspired! provides that guidance.
rolling out a new product
Each year, thousands of new products are introduced to market.
Most fail. What's worse is it doesn't have to be this way. The fact
is product failure is rarely the result of either a lack of need or
desire for a product, but, rather, is due to an entrepreneur who
lacks the know-how to successfully develop, launch and rollout his
or her product. Inspired! Take Your Product Dream from Concept
to Shelf helps entrepreneurs to successfully navigate the
marketplace, avoiding the common mistakes most people make, while
finding traction faster, and building an attractive brand that
players across the value chain will want will want to buy.
* Provides readers with inspiring true stories and anecdotes, as
well as insightful interviews with top entrepreneurs and
merchandisers
* Presents invaluable research as to producers, designers,
distributors, and retailers
* Divided into three easy-to-follow sections - Development,
Launch, and Rollout
With unemployment hovering around 10%, many individuals are
turning to the world of entrepreneurship. Now more than ever
individuals, start-ups, and small businesses need expert guidance
on how to bring their products from concept to shelf.
Inspired! provides that guidance.
Autoren-Porträt von Vik Venkatraman
VIK VENKATRAMAN is a dreamer, free thinker, and student of life. He is the founder of both Star Power, the first 100% pure starfruit juice sold at specialty grocery stores, and V Bespoke, a fashion company offering affordable, high-quality, custom-tailored clothing. Vik is a former brand manager for Red Bull, and as a highly respected entrepreneur and management consultant with Deloitte Consulting and American Express, he has advised Fortune 500 retail, travel, and consumer product companies on a wide range of issues, including operations, marketing strategies, and manufacturing. Vik studied biomedical engineering at Columbia University, where he graduated with honors.
Bibliographische Angaben
- Autor: Vik Venkatraman
- 2010, 1. Auflage, 272 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 047093378X
- ISBN-13: 9780470933787
- Erscheinungsdatum: 20.12.2010
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eBook Informationen
- Dateiformat: ePub
- Größe: 1.33 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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