Intellectual Property - General, Law, Accounting & Finance, Management, Licensing, Special Topics: From Ideas to Assets (PDF)

Foreword by John B. Jones, Jr. Managing Director, Salomon Smith Barney Introduction -- New Foundations, New Frontiers PART I - IDENTIFYING AND UNDERSTANDING INTELLECTUAL PROPERTY Intellectual Property "101" - What Executives and Investors Need to Know about Patent Rights & Strategy How to "Read" a Patent - Understanding the Language of Proprietary Rights Capturing Innovation: Turning Intellectual Assets Into Business Assets Clarifying Intellectual Property Rights for the New Economy PART II - EXPLOITING INTELLECTUAL PROPERTY Managing IP Financial Assets: Principles from the Securities Markets The Process Laboratory: Developing Business-Driven Patents in the Information Age Venture Investment Grounded in Intellectual Capital: Taking Patents to the Bank From Tech Transfer to Joint Ventures: Building a Business Model for Academic Research Making Innovation Pay: Aligning Patent Rights with Business Strategy Patent "Brands": Positioning IP for Shareholder Value New Economy Innovations an "Old Economy" Giant: How Procter & Gamble is Maximizing the Hidden Value of its Intellectual Property to Redefine Competitive Advantage PART III - MEASURING INTELLECTUAL PROPERTY PERFORMANCE Measuring Intellectual Property Portfolio Performance IP Leverage: Facilitating Corporate Value Creation Using Patent Indicators to Predict Stock Portfolio Performance Patenting Activity as an Indicator of Revenue Growth: Five Industries The Economics of Patent Litigation Avoiding Transaction Peril: Value-Based IP Due Diligence Leveraging Brand to Generate Value PART IV - INTELLECTUAL PROPERTY TRANSACTIONS AND FINANCE The Basics of Financing Intellectual Property Royalties Credit Analysis of Intellectual Property Securitization: A Rating Agency Perspective Asset-Backed IP Financing-Strategies for Capitalizing on Future Returns New Patent Issue: BioPharma Royalty Trust The Relevance of IP Analysis in Technology-Driven M&A Transactions Patents on Wall Street: Investment Banking Meets Intellectual

BRUCE BERMAN is President of Brody Berman Associates, Inc. in New York, the leading marketing and communications firm for intellectual property owners and investors. Mr. Berman is the editor of Hidden Value, a critically acclaimed anthology on the business of intellectual property, and has advised numerous clients about positioning their IP assets. He is on the editorial board of Patent Strategy & Management and is a member of the Financial Markets Committee of the Licensing Executives Society.

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