International Business and Culture (ePub)
International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars.
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International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars.
Monika Guzek, Assistant and Ph.D. Candidate in the Department of International Management at Poznan University of Economics and Business, Poland, her research encompasses diversity management, cultural aspects in international business and management, age diversity management, cross-cultural communication, cross-cultural consumer behavior, and organizational culture. She also holds the esteemed position of President of the Society for Intercultural Education, Training, and Research in Poland (Sietar Polska) and is a member of Sietar Europa and EIBA - European International Business Association.
- 2024, 1. Auflage, 264 Seiten, Englisch
- Herausgegeben: Malgorzata Bartosik-Purgat, Monika Guzek
- Verlag: Taylor & Francis
- ISBN-10: 1040042481
- ISBN-13: 9781040042489
- Erscheinungsdatum: 14.06.2024
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- Dateiformat: ePub
- Größe: 0.80 MB
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