International Luxury Brand Strategy (ePub)

Name: International Luxury Brand Strategy
Brand: Taylor & Francis
SKU: 140525228
Price: 50.49 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autor: Pierre Xiao Lu

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This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through...

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Autoren-Porträt von Pierre Xiao Lu

Pierre Xiao Lu is an international brand strategist in fashion and luxury brand business, and President and Professor of the Pierre Xiao Lu Institute of International Luxury Brand Strategy, Beijing, Shanghai, Paris and Milan. He is Visiting Professor at HEC Paris, ESSEC Paris-Singapore, the University of Paris Dauphine, and the Catholic University of the Sacred Heart in Milan. He was also a visiting scholar at Harvard Business School and the MIT Sloan School of Management. He received his PhD from ESSEC Business School in Paris and specializes in luxury brand management and luxury consumer behavior studies. He is the author of Elite China: Luxury Consumer Behavior in China and co-author of Luxury China: Market Opportunities and Potential and Quand la Chine s'éveille au luxe, la montée en puissance des marques Chinoises.