International Marketing: Hotel Industry in China (ePub)
(Sprache: Englisch)
Seminar paper from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Ocean University of China, course: International Marketing, language: English, abstract: In the modern time of globalisation, companies...
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Seminar paper from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Ocean University of China, course: International Marketing, language: English, abstract: In the modern time of globalisation, companies mostly communicate and work across
cultures. Especially China with its fast economic development has attracted the attention of
the international business community. New businesses in China as well as the number of
business people working there are increasing rapidly. Nevertheless, to understand how to do
business effectively with the Chinese it is essential to be well prepared and to understand
cultural background of negotiations. In this essay, I am going to present some issues of the
cross-cultural management in China on the Catering industry example by using Geert
Hofstede analysis of culture's dimensions.
cultures. Especially China with its fast economic development has attracted the attention of
the international business community. New businesses in China as well as the number of
business people working there are increasing rapidly. Nevertheless, to understand how to do
business effectively with the Chinese it is essential to be well prepared and to understand
cultural background of negotiations. In this essay, I am going to present some issues of the
cross-cultural management in China on the Catering industry example by using Geert
Hofstede analysis of culture's dimensions.
Bibliographische Angaben
- 2007, 1. Auflage, 12 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3638606929
- ISBN-13: 9783638606929
- Erscheinungsdatum: 07.02.2007
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.41 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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