Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World (PDF)

Name: Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World
Brand: PEARSON HIGHER EDUCATION
SKU: 62923057
Price: 50.49 EUR
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Pearson New International Edition (Sprache: Englisch)

Autoren: Kimberly A. Tranter , Trevor Stuart-Hill , Juston Parker

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Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World, Kimberly A. Tranter, Trevor Stuart-Hill, Juston Parker

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For courses in Introduction to Revenue Management.

The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book...

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For courses in Introduction to Revenue Management.

The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.

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Bibliographische Angaben

Autoren: Kimberly A. Tranter , Trevor Stuart-Hill , Juston Parker
2013, 1. Auflage, 280 Seiten, Englisch
Verlag: PEARSON HIGHER EDUCATION
ISBN-10: 129205574X
ISBN-13: 9781292055749
Erscheinungsdatum: 03.10.2013

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