Islamic Marketing and Branding (PDF)

Professor T C Melewar is a Professor of Marketing and Strategy at Middlesex University London, UK. He has previous experience at Brunel University London, UK, Zurich University of Applied Sciences, Switzerland, University of Warwick (Warwick Business School), UK, De Montfort University, UK and MARA Institute of Technology in Malaysia. TC teaches Corporate Branding, Strategic Marketing Management and International Marketing on a range of undergraduate, MBA, and executive courses with companies such as Nestlè, Safeway, Corus (now Tata) and Sony. He was a Visiting Professor at Groupe ESC Grenoble, France, Humboldt University, Berlin, Germany and the University of Malaya, Malaysia. Currently, he is a Visiting Professor at the University of Lincoln, UK. He has taught MBA and Master in International Business programmes in countries such as Germany, Sweden, France, Russia, Georgia, Moldova, Indonesia and Malaysia. TC's research interests include corporate identity/branding and international marketing strategy. He has published over eighty refereed journal articles in journals such as the Journal of International Business Studies, International Marketing Review, European Journal of Marketing, Journal of World Business, Industrial Marketing Management, International Marketing Review, Journal of Marketing Communications, International Journal of Market Research and International Journal of Advertising among many others. TC was the Joint Editor-in-Chief for the Journal of Brand Management and now is the Emeritus Editor of the journal. He is also on the in the Editorial Advisory Board for the following journals: Journal of Marketing Communications, Corporate Reputation Review, Marketing Intelligence and Planning, Journal of Marketing Management and Corporate Communications: An International Journal. He has written three books on corporate branding and international marketing.