Winning Words for Raising Money / J-B Short Format Series (ePub)

Many people hesitate to ask for money because they are searching
for the perfect words to use.

From Laura Fredricks (the author of bestselling book The
ASK) comes Winning Words for Raising Money, a new
resource for anyone who is tasked with the nerve-wracking job of
asking for money for themselves, their nonprofit or
business. Winning Words focuses like a laser on the one
crucial element that can make or break a carefully planned approach
- finding the right words and saying them at the right
time.

Winning Words will help you feel positive, charged up,
enthusiastic, and empowered to find your individual asking words
and know the right time to deliver them. As Fredricks explains,
finding the right words takes concentration, presence, and focus
because you have to take into consideration the words you are
comfortable with as well as the words that will resonate with the
person or people you are engaging. Rather than offering a
cookie-cutter method, this piece is designed to help you tailor a
persuasive approach that will get results. Winning Words is
filled with more than 60 winning phrases from which to choose and
10 exercises that can help you define your individual style. Once
you complete the exercises you will have your own hand-tailored
asking play book that can be put into action immediately.

Winning Words' five-step process includes
everything you need to know in order to let the words and your own
personality lead you to fundraising success. Sprinkled throughout
are illustrative examples that clearly show how to put money in
your hands if you follow and apply each of the five steps.

About the Jossey-Bass Short Format Series

Written by thought leaders and experts in their fields, pieces
in the Jossey-Bass Short Format Series provide busy, on-the-go
professionals, managers and leaders around the world with
must-have, just-in-time information in a concise and actionable
format.