J-B US non-Franchise Leadership: Peak (ePub)
How Great Companies Get Their Mojo from Maslow
(Sprache: Englisch)
After fifteen years of rising to the pinnacle of the hospitalityindustry, Chip Conley's company was suddenly undercapitalized andoverexposed in the post-dot.com, post-9/11 economy. For relief andinspiration, Conley, the CEO and founder of Joie de...
Leider schon ausverkauft
eBook
1°P pro 2 € Warenwert
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „J-B US non-Franchise Leadership: Peak (ePub)“
After fifteen years of rising to the pinnacle of the hospitalityindustry, Chip Conley's company was suddenly undercapitalized andoverexposed in the post-dot.com, post-9/11 economy. For relief andinspiration, Conley, the CEO and founder of Joie de VivreHospitality, turned to psychologist Abraham Maslow's iconicHierarchy of Needs. This book explores how Conley's company "thesecond largest boutique hotelier in the world" overcame the stormthat hit the travel industry by applying Maslow's theory to whatConley identifies as the key Relationship Truths in businesswith Employees, Customers and Investors.Part memoir, part theory, and part application, the book tellsof Joie de Vivre's remarkable transformation while providing realworld examples from other companies and showing how readers canbring about similar changes in their work and personal lives.Conley explains how to understand the motivations of employees,customers, bosses, and investors, and use that understanding tofoster better relationships and build an enduring and profitablecorporate culture.
Inhaltsverzeichnis zu „J-B US non-Franchise Leadership: Peak (ePub)“
Foreword ix Preface to the Updated Edition xi Preface xiii PART ONE: MASLOW AND ME 1 1 Toward a Psychology of Business 3 2 Karmic Capitalism 17 3 The Relationship Truths 33 PART TWO: RELATIONSHIP TRUTH 1: THE EMPLOYEE PYRAMID 45 4 Creating Base Motivation 47 5 Creating Loyalty 64 6 Creating Inspiration 81 PART THREE: RELATIONSHIP TRUTH 2: THE CUSTOMER PYRAMID 103 7 Creating Satisfaction 105 8 Creating Commitment 125 9 Creating Evangelists 142 PART FOUR: RELATIONSHIP TRUTH 3: THE INVESTOR PYRAMID 169 10 Creating Trust 171 11 Creating Confidence 188 12 Creating Pride of Ownership 201 PART FIVE: PUTTING THE TRUTHS INTO ACTION 215 13 The Heart of the Matter 217 14 Creating a Self-Actualized Life 231 References 245 Acknowledgments 253 The Author 257 Index 259
Autoren-Porträt von Chip Conley
Chip Conley is the founder and CEO of Joie de Vivre Hospitality, California's largest boutique hotel company, consisting of over 40 award-winning hotels, restaurants, and spas. He is the author of The Rebel Rules and Marketing That Matters. Contact him at www.chipconley.com and www.peak-book.com.
Bibliographische Angaben
- Autor: Chip Conley
- 2010, 288 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470893966
- ISBN-13: 9780470893968
- Erscheinungsdatum: 10.06.2010
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.66 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "J-B US non-Franchise Leadership: Peak"
0 Gebrauchte Artikel zu „J-B US non-Franchise Leadership: Peak“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "J-B US non-Franchise Leadership: Peak".
Kommentar verfassen