Winning Clients in a Wired World (PDF)

Getting Started. Some Explanations. And Some Encouragement. What to Do Right Now. What to Keep on Doing. The Most Important Thing to Keep in Mind. Chapter 1: Keep What's Critical at Your Fingertips. The Knowledge Journal Concept. Getting Set Up. A Shortcut for Faster Access. Working Your Journal. Organizing Content. Building a Group Knowledge Bank. Chapter 2: Achieve Breakthroughs Systematically. Identifying Opportunities. Three Steps to Improvement. Technology's Role. The Money Value of Time. The Economics of Your Business. Inspecting What You Expect. Growth, Change, and the Nautilus. Chapter 3: Work the Web for All It's Worth. Prospecting Online. What to Look For. Directories Worth Digging Into. What You Need, When You Want It . . . Automatically. The Language of Search. Turbocharging Your Browser. Beyond Google. Chapter 4: Build Relationships Through Better Communication. How Good Are You? Seven Steps to Improvement. The Pros and Cons of E-Mail. Effective E-Mail Strategies. Mastering the Electronic Medium. The Affluent + The Internet = Opportunity. 101 Ways to Get Closer to Clients. Chapter 5: Present Yourself Professionally. Plan Your Presentation. A Quick Lesson in PowerPoint. Design Dos and Don'ts. Using Screen Shots. Repurposing Content. Looking Good in Print. Preparing "Digital" Handouts. Setting Up to Present. Delivering Your Message. Help with Public Speaking. The Value of Feedback. Useful Resources. Presenting Over the Internet. Chapter 6: Automate Time-Consuming Tasks. Tame Your Inbox. Keep Contact Information Up-to-Date. Manage Frequently Used Content. Streamline Your Marketing. Keyboard Shortcuts. Let Macros Do the Work. Add-Ins for Excel and Word. Chapter 7: Get the Help You Need to Succeed. Resources Hiding in Plain Sight. Virtual Assistance. Interns: Affordable Workers, Eager to Learn. Streamlining Interviews and Selection. Finding Freelancers. Leveraging Vendors. Learning Resources. Chapter 8: Assembling Your Toolkit. Avoiding Disaster.

KIP GREGORY, Principal of The Gregory Group, helps sales organizations master technology and the Internet to create competitive advantages in their business. His "Working Smarter" and "BizTech" columns are seen by nearly 200,000 readers every month in the pages of On Wall Street and Advisor Today. Specializing in financial services, Kip coaches individuals and teams on what they need to know to save time and make more money. Visit www.kipgregory.com to learn more about his services.

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