Journal of Services Marketing: Journal of Services Marketing, Volume 16, Issue 7 (PDF)

(Sprache: Englisch)
 
 
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An important e-book with some of the key researchers in this field writing papers. These papers explain relationship marketing in some depth, explain the reasons behind its growth, report on research and look to future developments.
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Bestellnummer: 49690566

eBook 211.05
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