Junky Styling (PDF)

This book records the rise and rise of Junky Styling, the fashion labeland at the same time shows readers how to recycle their own goodquality second-hand clothing, deconstructing, re-cutting and completelytransforming it into a new product that belies the former identity ofthe raw material. Junky Styling: Wardrobe Surgerywill be a beautifully designed and illustrated publication, designed toshow fashion students, hobby-sewers, textiles fanatics and anyone withan interest in ecological and recycling issues how to reconstructstylish, individual clothing from things they no longer wear, and howtwo women with a passion for fabrics and a flair for stylish designbuilt a thriving and successful business doing just that. This bookwill inspire everyone who reads it to look at their discarded clotheswith fresh eyes and a resourceful frame of mind. unky Styling: Wardrobe Surgerywill be a beautifully designed and illustrated publication, designed toshow fashion students, hobby-sewers, textiles fanatics and anyone at all withan interest in ecological and recycling issues how to reconstructstylish, individual clothing from things they no longer wear, and howtwo women with a passion for fabrics and a flair for stylish designbuilt a thriving and successful business doing just that. Anni Saunders and Kerry Seager are best friends, and co-directors ofthe successful fashion label Junky Styling, which was officiallylaunched in 1997 and has been racing from strength to strength eversince. On their travels as 'skint teenagers', Anni and Kerry saw howtextile recycling was already booming in cities like San Francisco andTokyo, and they were inspired to start recycling clothing on theirreturn to London. They began buying old men's suits from secondhandshops and reconstructing them into experimental creations to wear outclubbing in London in the early 1990s - these attracted so muchinterest that they opened a stall in Kensington Market, and then astudio and retail shop in East London. They now offer an off-the-pegcollection as well as working to commission and offering their WardrobeSurgery service, reworking clients' old clothes into a one-off,made-to-measure designer creation. High-profile Junky Styling clientsinclude Kate Moss, Sadie Frost, Sienna Miller, Gwen Stefani and RussellBrand. Junky Styling featured in the most recent London, Paris and NewYork Fashion Weeks. Projects include deconstructing an old suit, and reconstructing tops,dresses and trousers. It covers the potential and pitfalls of workingwith recycled fabrics.It should be snapped up by fashion students, who are often set researchprojects on the company and their methods and collections.Junky Styling has a high profile in the fashion and textiles world, isfrequently mentioned in the press, features in international fashionshows, and has a huge mailing list.The authors will be promoting the book alongside all their otherpromotions and press features, and the book will also be sold throughBrother, one of their sponsors.