Key Business Analytics / FT Publishing International (PDF)
It includes analysis techniques...
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It includes analysis techniques within the following categories:
- Financial analytics - cashflow, profitability, sales forecasts
- Market analytics - market size, market trends, marketing channels
- Customer analytics - customer lifetime values, social media, customer needs
- Employee analytics - capacity, performance, leadership
- Operational analytics - supply chains, competencies, environmental impact
- Bare business analytics - sentiments, text, correlations
- What is it?
- When should I use it?
- How do I use it?
- Tips and pitfalls
- Further reading
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- Autor: Bernard Marr
- 2015, 1. Auflage, 272 Seiten, Englisch
- Verlag: PEARSON HIGHER EDUCATION
- ISBN-10: 1292017457
- ISBN-13: 9781292017457
- Erscheinungsdatum: 19.10.2015
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