Brand and marketing communication in golf (ePub)
(Sprache: Englisch)
Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Bergisch Gladbach, course: Business English, language: English, abstract: 1. Introduction
2. Theoretical...
2. Theoretical...
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Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Bergisch Gladbach, course: Business English, language: English, abstract: 1. Introduction
2. Theoretical basics
-What is ,marketing communication'?
-What are the objectives of it?
-How does ,marketing communication' work?
-What is a brand? What is ,brand equity'?
3. Practical part
-Why is the golf market an attractive communication platform?
-Which elements of brand and marketing communication could a company use in golf?
-Example of the company/ brand 'NIKE Golf'
4. Conclusion
Objectives
-Learn about key aspects of brand and marketing communication in general and in golf
-Adopt the theoretical knowledge in golf using the example of NIKE
2. Theoretical basics
-What is ,marketing communication'?
-What are the objectives of it?
-How does ,marketing communication' work?
-What is a brand? What is ,brand equity'?
3. Practical part
-Why is the golf market an attractive communication platform?
-Which elements of brand and marketing communication could a company use in golf?
-Example of the company/ brand 'NIKE Golf'
4. Conclusion
Objectives
-Learn about key aspects of brand and marketing communication in general and in golf
-Adopt the theoretical knowledge in golf using the example of NIKE
Bibliographische Angaben
- Autor: Charlotte Kierdorf
- 2012, 1. Auflage, 18 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3656326622
- ISBN-13: 9783656326625
- Erscheinungsdatum: 29.11.2012
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.79 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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