Language creativity in advertisements. Overview of research (PDF)

Seminar paper from the year 2021 in the subject English Language and Literature Studies - Linguistics, grade: 3, Klagenfurt University (Englisch), course: PS Topics in Theoretical Linguistics, language: English, abstract: This paper aims to define what syntax, language, and advertisement are and wants to give some insights in advertising connected with language and syntax. Consequently, the theoretical part is going to deal with explanations and definitions of these important terms.

Advertising is a business that makes things known generally or in public, especially in order to sell them. Often advertising is the most important source of income for the media. Advertising has already existed during the ancient and medieval world but the first steps towards modern advertising came with the development of printing in the 15th and 16th centuries.

As a result of this short overview of advertising we can see how important it is to sell a product or an idea. Of course, there exist nearly endless of different brands and companies with their own advertisements but not all of them are successful in the same way and therefore results my question why an advert of Apple INC. is so unique and successful.