Lead Generation: The Missing Link between Marketing and Sales (ePub)

According to a January 2022 analysis by CB Insights, 70% of startup tech companies fail - usually around 20 months after first raising financing, with around $1.3M in total funding closed.

Almost as bad, but certainly equally damning, is the continuing trend reported by the US Department of Commerce that 50% of ALL businesses fail in the first 5 years.

So what's going on? Why is the business failure rate so high?

Depending on whom you ask, the main reasons why businesses fail are that: (1) they don't satisfy a need, (2) they had a bad business plan, (3) a lack of financing, (4) bad location, (5) inflexibility and (6) rapid expansion.

But how does this make any sense whatsoever? Who would fund a business that didn't satisfy a need? Who would invest in one that had a bad business plan? And who wouldn't throw good money after good? Or move if they had to?

There is obviously something else going on.

Consider this: Why is turnover among Marketing and Sales professionals over 40% per year?

And do you think there might be a correlation between the high turnover rate among Marketing and Sales professionals and the high business failure rate?

It turns out that there's not just a correlation, there's causation. That is, when a business fails to make its revenue goals, it replaces its Marketing and Sales employees. And when these new employees fail to make their revenue goals, they get replaced, too - until the company runs out of time and money, and it closes its doors.

So finally you have to ask: What are so many Marketing and Sales professionals failing at their jobs?

Read "Lead Generation: The Missing Link Between Marketing and Sales", and find out why, and what you can do to fix it.

For $10, "Lead Generation" is a lot less expensive than what you're doing now - and it's a lot more likely to work.