Leveraging Mobile Media / Information Age Economy (PDF)
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media...
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Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
- Autor: Valerie Feldmann
- 2006, 2005, 270 Seiten, Englisch
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3790816337
- ISBN-13: 9783790816334
- Erscheinungsdatum: 30.03.2006
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- Größe: 3.14 MB
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