Loyalty Management (PDF)

Name: Loyalty Management
Brand: Taylor & Francis
SKU: 128800086
Price: 50.49 EUR
Availability: OnlineOnly

From Loyalty Programs to Omnichannel Customer Experiences (Sprache: Englisch)

Autoren: Cristina Ziliani , Marco Ieva

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In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills...

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Autoren-Porträt von Cristina Ziliani, Marco Ieva

Cristina Ziliani is professor of marketing at the University of Parma, Italy. She lectures on loyalty management at leading universities and business events around the world, including Japan, USA, UK, France, Spain and Thailand. She is also the scientific director of the Osservatorio Fedeltà UniPR (Loyalty Observatory).

Marco Ieva is a postdoctoral research fellow in marketing at the University of Parma, Italy, where he lectures in customer relationship management and customer analytics. He is also a senior researcher at the Osservatorio Fedeltà UniPR (Loyalty Observatory).