Luxury China (PDF)

Michel Chevalier, a graduate of HEC in France, holds an MBA
and a Doctorate from Harvard Business School. He started his career
at the Boston Consulting Group, then worked for S.C. Johnson and
moved into the luxury field. He was successively general manager of
Paco Rabanne Perfumes, chairman of Paco Rabanne Fashion, executive
vice president of Bluebell Asia Ltd. in Hong Kong and in Tokyo, as
well as chairman of the Revillon fashion group in Paris. He is now
a consultant for EIM in Paris and office manager of EIM Shanghai.
Michel teaches at University Paris Dauphine and Institut
Supérieur du Luxe in Paris specializing in luxury for their
MBA course. He has also published numerous articles in
journals on retailing and coauthored the books, Pro Logo and
Luxury Brand Management, with Gérald Mazzalovo.

Pierre Xiao Lu is an Assistant Professor of Marketing at
Fudan University's School of Management in Shanghai and the
Visiting Professor of Marketing at ESSEC Paris-Singapore. He also
consults for many multinational luxury firms, such as Lacoste S.A.,
LVMH, PPR-Gucci and MasterCard. Professor Lu specializes in luxury
consumer behavior in China and luxury brand management in Asia.
After working for several years at ESSEC's luxury industry
research center, he received his Ph.D. from ESSEC Business School
Paris. His articles on the luxury industry and Chinese luxury
consumers have been published in professional and academic
journals, such as AMA, AFM, Comité
Colbert, Harvard Business Review China and Financial
Times China. He is also the author of Elite China and
translated Luxury Brand Management into Chinese.

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