Luxury Fashion Brand Management (PDF)

Name: Luxury Fashion Brand Management
Brand: Taylor & Francis
SKU: 149024846
Price: 53.49 EUR
Availability: OnlineOnly

Unifying Fashion with Sustainability (Sprache: Englisch)

Autor: Olga Mitterfellner

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This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and the application of sustainable models to the industry.

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Autoren-Porträt von Olga Mitterfellner

Olga Mitterfellner is a Senior Lecturer in Fashion Business Management at the University of Westminster, UK, and a guest lecturer at several international universities. Olga is a Fellow of the Textile Institute and a member of the Association of Dress Historians. She is the author of Fashion Marketing and Communication (2019). She was trained at Central Saint Martins and has previously taught at London College of Fashion, University of the Arts London.