m-Profits (PDF)

UMTS as a technology allows for exciting new applications of some
of the best ideas of services in the fixed telecoms,
cellular/mobile telecoms, and internet environments, with many
revolutionary new possibilities which simply do not exist in the
current media and communications vehicles.The current worldwide
interest in UMTS/3G is driven partly by the iminent roll-out of the
new infrastructure during 2002/3. The general consensus in the
telecoms industry is that that services will be driving this new
UMTS/3G industry, and with no historical reference points, a large
worldwide demand exists for this type of book. 'm-Profits: Making
Money from 3G Servives' will discuss 3G services from the view of
what is needed for the service to provide value to the user, which
technical features of the 3G network will be used, what is the
value proposition for the user, how will money be made out of
delivering the service, and discussions on how revenue sharing
propositions might work to benefit content providers and network
operators.

* Addresses subject from the viewpoints of network operator,
virtual operator, service provider, content provider, and
end-user

* Explains how will money be made out of delivering 3G
services

* Covers the key issues of 'revenue sharing' and competition

* Includes 12 service vignettes

Essential reading for mobile operators dealing with marketing,
product development, 3G people, content providers, business
Development, mobile Services people, consultants, bankers and media
professionals.