Managing and Developing Communities, Festivals and Events (PDF)

Allan Jepson is a senior academic in Event Management & Tourism, and researcher within the Marketing Insight research Group (MIRU) at the University of Hertfordshire in the UK. Allan currently serves as a reviewer for the International Journal of Culture, Tourism & Hospitality Research, Marketing Intelligence and Planning and the Journal of Policy Research in Tourism, Leisure and Events. His research with Alan Clarke explores power, hegemony and decision making processes that produce community cultural events, community engagement within the planning process, and the impact that festivals and events have upon overall quality of life. Allan is also Vice-Chair for the Association of Events Management Education (AEME).

Alan Clarke is a Docens in the Faculty of Business and Economics at University of Pannonia, Hungary. He has been part of the research team undertaking a yearlong review and evaluation of the festivals and events in Veszprém for the Tourism Destination Management Organisation and is currently working on new offers, such as the Auer Festival. Previously he was the Assistant Dean in the Business School, and in the School of Tourism and Hospitality at the University of Derby, UK. He chaired the Derby Tourism Challenge Team, was Vice-Chair of the Derbyshire Tourism Partnership and was the founding chair of the Derbyshire and Peak District Sustainable Partnership.

“This book gathers a great number of research articles by a large number of scholars to give the reader a wide range of information. The book is easy to read because each chapter stands by itself. Together, though, they provide a wide-ranging look at diverse aspects of festivals and events. Many useful data can be found here, and further research can be made from case studies presented in book.” (Dajana Lulic, Annals of Tourism Research, Issue 61, 2016)