Managing the Professional Practice (ePub)

The emphasis here is to explore the key issues influencing the
culture, strategies and management operations of professional
practices. The focus is upon established practices from growing
ones to large international firms in the built environment. A key
aim of the book is to promote aspects of management by function and
activities, with discipline acting as context rather than the
primary focus.

The book is structured into sections around 3 main themes:
managing the organisation; and managing specific issues that affect
operations, and a third section reflects upon management from
practitioner experience.

Section I: 'Managing the organisation' looks at how the history
of the firm creates both opportunities and rigidities for
developing the practice, in terms of culture and market position,
strategies and implementation, financial, marketing and HR
management.

Section II: 'Managing specific strategic and tactical issues'
looks at how these affect approaches a discipline and operational
processes in practices. These issues compliment those covered in
Section I.

Section III: 'Reflecting on practice' covers experience of those
in practice and top practitioners detail how they are addressing
key issues in their practice and for their discipline. Each chapter
by a practitioner has a postscript from academic authors to make
links back to research on theory and application.

* Addresses the key issues facing practice managers

* Collects latest research from leading academics

* Offers comment on current practice from top practitioners