Market audit and analysis (ePub)
(Sprache: Englisch)
Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: B (Credit), , language: English, abstract: This report uses an anonymous company which is looking at the process of conducting a complex...
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Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: B (Credit), , language: English, abstract: This report uses an anonymous company which is looking at the process of conducting a complex marketing audit to provide information for corporate planning, identifying external factors influencing its commercial performance and ensuring the use of effective strategies to promote its products, markets and distribution channels in a complex and diversified market place.
This report is to help the organisation evaluate the most appropriate analysis tools.
It therefore looks at the micro and macro environment, the role of marketing information and research, critical assessments of analytical tools such as PESTEL, Porter's five force analysis, SWOT analysis and Boston Matrix.
This report is to help the organisation evaluate the most appropriate analysis tools.
It therefore looks at the micro and macro environment, the role of marketing information and research, critical assessments of analytical tools such as PESTEL, Porter's five force analysis, SWOT analysis and Boston Matrix.
Bibliographische Angaben
- Autor: Nicole Lorat
- 2006, 1. Auflage, 16 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3638473953
- ISBN-13: 9783638473958
- Erscheinungsdatum: 26.02.2006
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.48 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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