Marketing 3.0 (ePub)
Book Review
(Sprache: Englisch)
Understand the next level of marketing
The new model for marketing-Marketing 3.0-treatscustomers not as mere consumers but as the complex,multi-dimensional human beings that they are. Customers, in turn,are choosing companies and products that...
The new model for marketing-Marketing 3.0-treatscustomers not as mere consumers but as the complex,multi-dimensional human beings that they are. Customers, in turn,are choosing companies and products that...
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Produktinformationen zu „Marketing 3.0 (ePub)“
Understand the next level of marketing
The new model for marketing-Marketing 3.0-treatscustomers not as mere consumers but as the complex,multi-dimensional human beings that they are. Customers, in turn,are choosing companies and products that satisfy deeper needs forparticipation, creativity, community, and idealism.
In Marketing 3.0, world-leading marketing guru PhilipKotler explains why the future of marketing lies in creatingproducts, services, and company cultures that inspire, include, andreflect the values of target customers.
The new model for marketing-Marketing 3.0-treatscustomers not as mere consumers but as the complex,multi-dimensional human beings that they are. Customers, in turn,are choosing companies and products that satisfy deeper needs forparticipation, creativity, community, and idealism.
In Marketing 3.0, world-leading marketing guru PhilipKotler explains why the future of marketing lies in creatingproducts, services, and company cultures that inspire, include, andreflect the values of target customers.
- Explains the future of marketing, along with why most marketersare stuck in the past
- Examines companies that are ahead of the curve, such as S. C.Johnson
- Kotler is one of the most highly recognized marketing gurus,famous for his "4 P's of Marketing"
Bibliographische Angaben
- Autor: PCC
- 2018, Englisch
- Verlag: PCC
- ISBN-10: 8829521353
- ISBN-13: 9788829521357
- Erscheinungsdatum: 05.10.2018
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.88 MB
- Ohne Kopierschutz
Sprache:
Englisch
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