Marketing and Managing Tourism Destinations (PDF)

Name: Marketing and Managing Tourism Destinations
Brand: Taylor & Francis
SKU: 107193229
Price: 60.99 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autor: Alastair M. Morrison

Schreiben Sie einen Kommentar zu "Marketing and Managing Tourism Destinations".

Marketing and Managing Tourism Destinations, Alastair M. Morrison

Merken

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and...

Mehr zum Inhalt Autorenporträt Video

sofort als Download lieferbar

Bestellnummer: 107193229

eBook (pdf) 60.99 €

Download bestellen

Verschenken

30 DeutschlandCard Punkte sammeln

Lastschrift, Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
Autorenporträt
eBook Hilfe
Biblio. Angaben / Produktdetails
Download-DRM Infos

Produktinformationen zu „Marketing and Managing Tourism Destinations (PDF)“

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.

This second edition has been updated to include:

. A new chapter on visitor management that includes a section on crisis and disaster management

. New material on destination leadership and coordination

. New and revised content on digital marketing

. New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world.

It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.

Autoren-Porträt von Alastair M. Morrison

Alastair M. Morrison, Ph.D., is the CEO of Belle Tourism International Consulting, Ltd. (BTI) and a distinguished professor emeritus of the School of Hospitality and Tourism Management at Purdue University, West Lafayette, Indiana. He serves as a visiting professor at the University of Greenwich in London and is co-editor in chief of the International Journal of Tourism Cities.

eBook Hilfe

Informationen und Hilfe zu eBooks hier klicken!

Bibliographische Angaben

Autor: Alastair M. Morrison
2018, 2. Auflage, 716 Seiten, Englisch
Verlag: Taylor & Francis
ISBN-10: 1351714813
ISBN-13: 9781351714815
Erscheinungsdatum: 13.09.2018

Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.

eBook Informationen

Dateiformat: PDF
Größe: 25 MB
Mit Kopierschutz
Vorlesefunktion

Sprache:

Englisch

Kopierschutz

Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.

Kommentar zu "Marketing and Managing Tourism Destinations"

Schreiben Sie einen Kommentar zu "Marketing and Managing Tourism Destinations".

Wie funktionieren Bewertungen?

0 Gebrauchte Artikel zu „Marketing and Managing Tourism Destinations“

Zustand	Preis	Porto	Zahlung	Verkäufer	Rating